Net Worth Ranker
What Is SteveWillDoIt’s Net Worth?
SteveWillDoIt, whose real name is Stephen Deleonardis, has carved a niche for himself in the crowded landscape of social media. His net worth is estimated to be around $5 million. This wealth has been amassed through a combination of YouTube revenue, merchandise sales, brand deals, and business ventures like his alcoholic beverage company, Happy Dad.
Early Life and Career Beginnings
Born on August 26, 1998, in Oviedo, Florida, Stephen Deleonardis showed early signs of an outgoing personality. While specific details about his upbringing and schooling are limited, it’s known that he eventually dropped out of school. At the age of 18, driven by an entrepreneurial spirit, Deleonardis launched an online business focused on selling customized T-shirts and other merchandise, marking his initial foray into the world of commerce.
Social Media Career and YouTube Success
Deleonardis officially began his social media journey in 2017 under the handle SteveWillDoIt. He quickly became known for posting videos of himself engaging in drinking challenges, partying, and performing various outrageous stunts. The ‘SteveWillDoIt’ moniker was chosen to emphasize his willingness to take on any challenge presented by his viewers. Initially, he focused on Instagram, but in 2019, he shifted his primary focus to YouTube. This move proved successful, allowing him to significantly expand his audience. As of early 2025, his YouTube channel boasts approximately 4 million subscribers and over 280 million views.
His videos often feature the consumption of large quantities of alcohol, cannabis, and food. For example, one video showcased him consuming thirty In-N-Out burgers. Other videos involved eating 100 McDonald’s chicken nuggets, drinking an entire bottle of vodka in 15 seconds, and consuming a gallon of milk in under an hour. One of his most popular videos involved the ingestion of 4500 milligrams of THC.
NELK Entertainment and Luxury Gifts
In 2019, Deleonardis joined NELK Entertainment, further solidifying his presence in the social media sphere. He moved into a shared residence in Los Angeles, California, with other members of the group. Deleonardis became known for gifting luxury items, especially cars, to NELK members and fans. These included Tesla Model X SUVs, Tesla Model 3 sedans, and Ford Mustang GT sports cars. He also gifted an Audi RS 7 to NELK founder Kyle Forgeard. Besides cars, he has also given luxury watches and jewelry.
Business Ventures: Nelk Boys and Happy Dad
The popularity SteveWillDoIt gained online opened doors to business ventures in the real world. With Kyle Forgeard and Jesse Sebastiani, fellow social media stars and NELK members, he launched the clothing line Nelk Boys. Given his frequent association with alcohol in his videos, Deleonardis also introduced his own brand of alcoholic beverages, called Happy Dad. Happy Dad is a hard seltzer that comes in a variety of fruity flavors. While specific revenue figures for these ventures are not publicly available, they contribute significantly to his income streams and, consequently, to his SteveWillDoIt’s net worth.
Charity
Despite his reputation for heavy drinking and partying, Deleonardis is also known for his charitable contributions. He has donated thousands of dollars to organizations such as the Make-A-Wish Foundation, St. Jude Children’s Research Hospital, and the Wounded Warrior Project. The exact figures for each donation are not publicly available, but these acts of philanthropy contribute positively to his public image.
Controversies
His online fame has come with some controversy. He has faced criticism for promoting excessive drinking and partying, including from pop singer Demi Lovato. In 2019, Deleonardis was arrested for disorderly conduct in Ohio. He has also been banned from several bars and clubs. These incidents have the potential to impact his brand and associated revenues, but have not appeared to have made a large impact on his SteveWillDoIt’s net worth.
Personal Life
In 2021, Deleonardis publicly introduced his girlfriend, Celina Smith, in a YouTube video. Further specifics about his personal life, beyond what’s shared on social media, are not readily available.
Breakdown of Estimated $5 Million Net Worth
While it’s impossible to provide an exact breakdown without insider knowledge, a reasonable estimation of how SteveWillDoIt’s net worth of $5 million is accumulated can be made:
- YouTube Ad Revenue: Estimated at $1 million – $1.5 million. With approximately 4 million subscribers and over 280 million views, ad revenue from his YouTube channel would be a significant contributor. Assuming an average CPM (cost per thousand views) of $3-$5, and factoring in YouTube’s 45% cut, his earnings from ad revenue alone could range in this estimate.
- Brand Deals and Sponsorships: Estimated at $1 million – $1.5 million. Deleonardis frequently promotes various brands on his social media channels. The value of these deals can vary widely, but it’s likely a significant portion of his overall earnings, especially deals relating to Happy Dad.
- Nelk Boys Clothing Line: Estimated at $500,000 – $750,000. This venture, co-owned with other NELK members, generates revenue through merchandise sales. Estimates are based on the popularity of the brand and the volume of merchandise sold through their online store and pop-up events.
- Happy Dad Hard Seltzer: Estimated at $1 million – $1.5 million. This is a significant contributor to SteveWillDoIt’s net worth. The hard seltzer market is competitive, but Happy Dad has a substantial following. Considering that the hard seltzer market is booming, and that Happy Dad is a growing brand, the company’s overall valuation may even exceed this estimate, but his personal stake would need to be known.
- Investments and Assets: Estimated at $250,000 – $500,000. This category includes any investments in stocks, real estate, or other assets. While detailed information about these investments is not publicly available, it’s reasonable to assume that he has diversified his income into other areas. This also includes the value of the luxury cars he owns, and any watches or jewelry he may have acquired over the years.
This is an estimated range based on available information and typical revenue models for social media personalities. The actual figures may vary.
Luxury Cars Detail
SteveWillDoIt is well known for gifting luxury cars, here is the list of cars:
- Tesla Model X SUVs: Estimated to range from $80,000 to $120,000 depending on the specific configuration and options.
- Tesla Model 3 sedans:Valued between $40,000 and $60,000, depending on the trim and additional features.
- Ford Mustang GT sports cars: Ranging from $35,000 to $50,000.
- Audi RS 7: Valued approximately $120,000.
The specific numbers and distribution of cars given over time, the total value of these gifts would be a significant amount.
