What Is Steve Borden’s Net Worth?
Steve Borden, famously known as Sting, has amassed a net worth of approximately $4 million. This valuation reflects his successful career as a professional wrestler, primarily recognized for his tenure with World Championship Wrestling (WCW) and later with Total Nonstop Action Wrestling (TNA) and All Elite Wrestling (AEW). While wrestling forms the core of his wealth, additional factors such as endorsements, merchandise sales, and potential investments contribute to his overall financial standing.
Early Career and Rise to Fame
Born on March 20, 1959, in Omaha, Nebraska, Steve Borden’s early life was rooted in Southern California, where he engaged in basketball and football during high school. Before his wrestling career, Borden pursued bodybuilding, showcasing his commitment to physical fitness and discipline. An often-cited anecdote involves Borden’s attendance at a World Wrestling Federation (WWF) event in Los Angeles, featuring iconic figures such as Hulk Hogan, Andre the Giant, The Iron Sheik, and The British Bulldogs, an experience that ignited his interest in professional wrestling.
Borden’s initial foray into professional wrestling began with the Continental Wrestling Association in Memphis, where he was part of Team USA, initially known as “Flash.” This team eventually transformed into The Blade Runners, marking an early stage in Borden’s career development. His transition to the name Sting coincided with his growing prominence in the Universal Wrestling Federation (UWF), setting the stage for his breakthrough into the national wrestling scene.
A pivotal moment in Sting’s career occurred during a match against Ric Flair at Clash of Champions in the late 1980s, catapulting him into the spotlight and solidifying his position as a rising star. This match was a key event that showcased his skills and charisma, leading to his first NWA title. By the 1990s, Sting became the “face of WCW,” symbolizing the company’s identity and appeal during its peak years.
Championship Titles and Wrestling Achievements
Throughout his career, Sting has secured numerous championship titles across various wrestling promotions. His accomplishments include two NWA World Heavyweight Championship reigns (with one occurring in TNA), six WCW World Heavyweight Championship reigns, two WCW International World Heavyweight Championship reigns, four TNA World Heavyweight Championship reigns, and one WWA World Heavyweight Championship reign. This accomplishment is a testament to his skill and longevity in the ring.
In addition to his world heavyweight championships, Sting has also held several other titles, including the NWA World Television Championship, two WCW United States Heavyweight Championship reigns, and three WCW World Tag Team Championship reigns with partners Lex Luger, The Giant, and Kevin Nash. He also secured the TNA World Tag Team Championship with Kurt Angle, further demonstrating his versatility and ability to perform in both singles and tag team divisions.
Despite his long-standing loyalty to WCW, Sting eventually joined WWE, marking a significant chapter in his career. However, a neck injury sustained during a match against Seth Rollins, a significant match at the time, led to his retirement. He was honored with an induction into the WWE Hall of Fame in 2016, solidifying his legacy as one of the sport’s greats.
Throughout his career, Sting has earned significant recognition and accolades. WWE named him the greatest superstar in WCW history. “Pro Wrestling Illustrated” recognized him as the “Most Popular Wrestler of the Year” four times, a record he shares with John Cena, demonstrating his wide appeal and impact on the wrestling fanbase. He is also a member of the TNA Hall of Fame and has held a total of 26 championships.
In 2016, Sting received further recognition for his contributions to the wrestling world by being inducted into the Wrestling Observer Newsletter Hall of Fame. His induction into both the WWE Hall of Fame and the Wrestling Observer Newsletter Hall of Fame in the same year highlights his widespread respect and influence across different segments of the wrestling industry.
As of March 6, 2025, Sting is signed with All Elite Wrestling (AEW). In 2024 he secured the AEW World Trios Championship with Darby Allin and a revolving third partner, with a storyline feud involving Sting trying to keep Darby out of harms way, as Sting planned to retire at AEW Revolution 2024.
Real Estate Investments
In January 2013, Steve Borden invested in real estate, purchasing a home in Santa Clarita, California, for $375,000. This property, situated on approximately 2 acres, has appreciated in value over the years. As of today, the estimated value of the home is around $1 million, reflecting a substantial increase in its worth since the initial purchase. While the exact address remains private, the location within Santa Clarita provides a general understanding of its setting within a suburban community.
Personal Life
Steve Borden’s personal life includes his marriage to his first wife, Sue, in 1986. Together, they had two sons, Garrett Lee and Steven Jr., and a daughter, Gracie. Steve and Sue divorced in 2010, marking a significant change in Borden’s personal life.
In 2015, Borden remarried, wedding Sabine Glenn. This union marked a new chapter in his personal life, providing a fresh start following his divorce. The wedding was a private affair.
Borden has openly discussed his past use of anabolic steroids in the 1980s, acknowledging the challenges he faced during that period. A transformative moment in his life occurred in August 1998, when he became a born-again Christian, which has significantly influenced his values and priorities.