What Is Peso Pluma’s Net Worth?
As of 2025, Peso Pluma, the Mexican singer, has accumulated a net worth of $20 million. This valuation is primarily derived from his successful music career, which includes album sales, streaming revenue, and live performances.
Early Life and Career Beginnings
Hassan Emilio Kabande Laija, known professionally as Peso Pluma, was born on June 15, 1999, in Zapopan, Jalisco, Mexico. Growing up in Guadalajara, he developed an interest in music at a young age. At 15, he taught himself to play the guitar using YouTube tutorials, which marked the beginning of his musical journey. Peso Pluma started writing down his emotions as a form of therapy, which evolved into songwriting. He honed his skills over time, laying the groundwork for his future career.
Musical Career: Albums and Singles
Peso Pluma officially launched his career in 2020 with the release of two live albums, “Disco en Vivo” and “Disco en Vivo, Vol. 2,” in collaboration with his cousin Roberto “Tito” Laija Garcia, also known as Tito Double P. These albums were released under the independent record label El Cartel de los Ángeles. Also in April 2020, Peso Pluma released his debut studio album, “Ah y Qué?,” which featured the single “Relajado Voy” (with Decreto Real).
His second studio album, “Efectos Secundarios,” followed in 2021, and included the singles “Mil Historias” (with Hector Rubio), “Con Dinero Baila el Perro,” and “Lo Que Me Das.” In the same year, he released the non-album single “Por Las Noches.” This track achieved significant chart success, reaching #4 on the Hot Latin Songs chart, #5 on the Mexico Songs chart, #16 on the Global 200 chart, #20 on the Ecuador Songs chart, #21 on the Bolivia Songs chart, and #28 on the Hot 100 chart. These achievements marked a significant milestone in his burgeoning career. Peso Pluma continued to release successful non-album singles in 2022, including “El Belicón” (with Raul Vega), “Siempre Pendientes” (with Luis R Conriquez), and “El Gavilán” (with Luis R Conriquez and Tony Aguirre). “El Belicón” reached #34 on the Hot Latin Songs chart and was certified 8× Platinum (Latin) in the U.S. and 3× Platinum in Mexico. “Siempre Pendientes” peaked at #9 on the Mexico Songs chart, #11 on the Bubbling Under Hot 100 Singles chart, and #27 on the Hot Latin Songs chart and went 5× Platinum (Latin) in the U.S. and 4× Platinum in Mexico. “El Gavilán” reached #15 on the Mexico Songs chart and #34 on the Hot Latin Songs chart, and it was certified Platinum (Latin) in the U.S.
“Génesis” Album Success
Peso Pluma’s third studio album, “Génesis,” released in June 2023, marked a significant turning point in his career. The album reached #3 on the “Billboard” 200 chart and #1 on both the Top Latin Albums and Regional Mexican Albums charts. Notably, “Génesis” became the highest-charting regional Mexican album on the “Billboard” 200 chart. The album’s success was further solidified with certifications of 2× Platinum+Gold in Mexico and Platinum in the U.S. The regular and deluxe versions of “Génesis” produced three top 10 singles on the Mexico Songs chart. “PRC” (with Natanael Cano) reached #2 on that chart and #4 on the Hot Latin Songs chart and was certified Diamond in Mexico and 4× Platinum (Latin) in the U.S. “Bye” reached #7 on the Hot Latin Songs chart and #9 on the Mexico Songs chart, and “Tulum” (with Grupo Frontera) peaked at #6 on both of those charts and reached #2 on Bolivia’s Monitor Latino chart. Further enhancing his prominence, Peso Pluma was featured on the Eslabon Armado single “Ella Baila Sola,” which achieved #1 status on nine different music charts and earned certifications of 21× Platinum (Latin) in the U.S. and 2× Platinum in Spain. He also appeared on Yng Lvcas’ “La Bebé” remix, which topped the Mexico Songs chart and received certifications of 13× Platinum (Latin) in the U.S. and 2× Platinum in Spain. Additionally, Peso Pluma scored a #1 hit on the Mexico Albums chart with the non-album single “Peso Pluma: Bzrp Music Sessions, Vol. 55” (with Bizarrap).
Chart-Topping Singles and Collaborations
Peso Pluma has seen considerable success with his singles. In 2022, his collaboration on “AMG,” featured on Natanael Cano’s album “Nata Montana,” reached #1 on the Mexico Songs chart and was certified 7× Platinum (Latin) in the U.S. Several of his singles have topped various charts, significantly contributing to his income through royalties and streaming revenue. In April 2023, Peso Pluma had eight songs simultaneously on the “Billboard” Hot 100 chart, marking a significant achievement and reflecting his growing popularity. His ability to collaborate effectively with other artists has also broadened his audience and increased his revenue streams. The collaborations with Eslabon Armado on “Ella Baila Sola” and Yng Lvcas on “La Bebé” remix, in particular, have yielded substantial financial returns due to their widespread popularity and chart success.
Awards and Nominations
Peso Pluma has received numerous awards and nominations, further solidifying his status in the music industry. He earned a nomination for Best Regional Mexican Music Album (Including Tejano) for “Génesis” at the 2024 Grammys. In 2023, he garnered over 20 “Billboard” Latin Music Awards nominations, ultimately winning eight, including New Artist of the Year, Hot Latin Songs Artist of the Year, Male, Regional Mexican Artist of the Year, Solo, Songwriter of the Year, Regional Mexican Song of the Year, Hot Latin Song of the Year, Vocal Event, and Streaming Song of the Year for “Ella Baila Sola” (with Eslabon Armado). Additional accolades include an MTV Europe Music Award for Best New Act in 2023 and an MTV Millennial Award for Reggaeton Hit for “La Bebé” (Remix) with Yng Lvcas. He also won multiple Premios Juventud awards, including Artist of the Youth – Male, New Generation – Regional Mexican, Best Regional Mexican Song for “Ella Baila Sola,” Best Regional Mexican Collaboration for “PRC” (with Natanael Cano), and Best Regional Mexican Album for “Sembrando.” Furthermore, he secured a Premios Tu Música Urbano for Remix of the Year for “La Bebé” (Remix) and received MTV Video Music Award nominations for Best New Artist, Best Latin for “Ella Baila Sola,” and Song of Summer for “La Bebé” (Remix). These awards and nominations have significantly boosted his visibility and marketability, thereby positively impacting his earnings.
Earnings and Revenue Streams
Peso Pluma’s $20 million net worth is primarily composed of several revenue streams, including:
- Album Sales: Revenue from the sales of his studio albums “Ah y Qué?,” “Efectos Secundarios,” and “Génesis,” with “Génesis” being a major contributor due to its chart performance and certifications.
- Streaming Revenue: Significant income from platforms like Spotify, Apple Music, and YouTube Music, driven by the popularity of his singles and albums. His status as Mexico’s most-streamed artist amplifies this revenue stream.
- Live Performances: Earnings from concerts, tours, and festival appearances, which constitute a substantial portion of his income. While specific figures for each concert aren’t available, his growing popularity suggests increasing performance fees.
- Royalties: Payments received for the use of his music in various media, including radio airplay, television, and film.
- Collaborations: Income from collaborative projects with other artists, such as Eslabon Armado and Yng Lvcas, which have yielded commercially successful singles.
While specific contract details and investment information are not publicly available, these diverse revenue streams collectively contribute to his $20 million net worth.