Overview

William Darrell “Bubba” Wallace Jr., born on October 8, 1993, is an American professional stock car racing driver. As of February 2025, he competes full-time in the NASCAR Cup Series, driving the No. 23 Toyota Camry XSE for 23XI Racing. Bubba began his racing career at the age of nine, participating in Bandolero and Legends car racing series, quickly showcasing his talent by winning multiple races and championships. He debuted in the Cup Series in 2018. Wallace is notable as one of the most successful African American drivers in NASCAR history and has played a role in promoting diversity and inclusion within the sport. In 2023, he secured 10th place in the Driver’s Standings, his best finish in the NASCAR Cup Series. Bubba has endorsement deals with Columbia, McDonalds, Toyota, Leidos, Logitech, U.S. Air Force, Xfinity, Mobil1 and MoneyLion.

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What Is William Darrell “Bubba” Wallace Jr.’s Net Worth?

William Darrell “Bubba” Wallace Jr., an accomplished American professional stock car racing driver, has cultivated a net worth estimated at $4 million. This financial standing reflects his successful career in NASCAR, where he competes full-time in the Cup Series. Wallace’s earnings stem from race winnings, endorsements, and other ventures associated with his prominent position in the sport.

Bubba Wallace: Early Racing Career and Ascent Through NASCAR

Born on October 8, 1993, in Mobile, Alabama, William Darrell Wallace Jr. began his racing journey at a young age. Growing up in Concord, North Carolina, with his father, Darrell Wallace Sr., who owned an industrial cleaning company, and his mother, Desiree Wallace, a social worker, Wallace was exposed to the world of racing early on. He honed his skills in Bandolero and Legends car racing series. Notably, at the age of 12 in 2005, he secured an impressive 35 victories out of 48 races in the Bandolero Series. In 2008, he achieved the distinction of becoming the youngest driver to win at Franklin County Speedway in Virginia, marking early milestones in his burgeoning career. These initial successes laid the groundwork for his eventual entry into the higher echelons of NASCAR. Wallace is one of the only African American to win more than once in the NASCAR top three series. 23XI Racing signed Wallace in 2021, and he is continuing with the team.

In 2010, Wallace transitioned to the NASCAR K&N Pro Series East, driving for Rev Racing as part of NASCAR’s Drive for Diversity program. This opportunity provided him with invaluable experience and exposure in a more competitive environment. Around the same time, he was signed as a development driver for Joe Gibbs Racing (JGR), a prestigious team in NASCAR. His breakthrough moment came at Greenville-Pickens Speedway, where he secured his first victory in the series, becoming the youngest racer to win at the track. This achievement was followed by the Rookie of the Year award, making him the first African American to receive this honor in a NASCAR series. The following year, in 2011, he continued his winning streak with three victories at Richmond International Raceway, Columbus Motor Speedway, and Dover International Speedway. He finished the season second in points to Max Gresham, solidifying his status as a rising star in NASCAR’s developmental ranks. In 2012, he made his national series debut in the Xfinity Series in May, driving the No. 20 Dollar General Toyota for JGR at Iowa Speedway. He finished ninth in the event. He raced in the Xfinity series through 2017.

Wallace’s career continued to progress as he entered the NASCAR Camping World Truck Series in 2013. That year, he made history by becoming the first black driver to win in one of NASCAR’s national series since 1963, triumphing at the Camping World Truck Series Kroger 200. This victory marked a significant milestone in his career and a moment of pride for the African American community in NASCAR. He continued to race in the NASCAR truck racing through 2021. In 2014, Wallace returned to the Nationwide Series for Joe Gibbs Racing in the No. 20 starting in May at Talladega Superspeedway. He ran only one more Nationwide race that year, at Daytona in July, where he finished in seventh place.

Bubba Wallace’s NASCAR Cup Series Career and Earnings

In June 2017, Richard Petty Motorsports (RPM) announced that Wallace would drive the team’s No. 43 Ford car in the NASCAR Cup Series. This was a landmark moment, as he became the first African American to race in the Cup Series since Bill Lester in 2006. He officially became a permanent part of the team in October of that year. Though he had a number of mediocre finishes in 2018 and 2019, he displayed his full potential with Richard Petty Motorsports at the 2019 Monster Energy NASCAR All-Star Race by winning the second stage of the Monster Energy Open. At the Backyard 400, Wallace had one of the best runs of his career by finishing third after running in the top ten all day long. In 2020, when the season was halted after four races due to the COVID-19 pandemic, Bubba was 18th in points. In September, Wallace announced he would leave RPM at the end of the 2020 season. He finished 22nd in the points standings.

In 2021, he experienced his first career win racing with 23XI Racing at Talladega in October. He is the first African American driver to win a cup series race since Wendell Scott in 1963. Wallace continued racing with 23XI Racing in 2022. In September, he scored his second win at Kansas. In 2023, he started the season with a 20th-place finish at the Daytona 500. Though he had a winless season, he did make the playoffs for the first time in his career. While specific details of his contracts and endorsement deals aren’t publicly available, it’s understood that NASCAR drivers’ earnings are heavily influenced by race performance, sponsorship agreements, and merchandise sales. Wallace’s increasing visibility and success on the track have likely translated into more lucrative opportunities, contributing to his $4 million net worth.

Beyond the Track: Wallace’s Ventures and Personal Life

Wallace’s influence extends beyond the racetrack, as he has been involved in various film and television productions. He voiced the character Bubba Wheelhouse in the Pixar film “Cars 3” in 2017. In 2018, he starred in the Facebook Watch series “Behind the Wall: Bubba Wallace,” offering fans a glimpse into his personal life and racing career. In 2022, he was the subject of a Netflix docuseries called “Race: Bubba Wallace.” The six-episode series follows Wallace’s career during the 2020 and 2021 seasons, including his off-track life and activism. While specific financial figures related to these projects are not publicly disclosed, they undoubtedly contribute to his overall income and net worth.

Wallace’s commitment to social and political activism has also garnered significant attention. He founded and runs the Live to be Different Foundation. In May 2020, after the murder of George Floyd in Minneapolis, Bubba began to speak out about the abuse of African Americans by the police. He subsequently became the face of stock car racing’s involvement in the Black Lives Matter movement. In June 2020, he called on NASCAR to prohibit displays of the Confederate battle flag at NASCAR races, and NASCAR complied. While his activism is primarily driven by his values and desire for social change, his outspokenness has also increased his public profile, which could indirectly benefit his career and net worth.

On a personal note, Wallace became engaged to Amanda Carter in 2021, and they were married on December 31, 2022. He is a Christian and has talked about his faith publicly. He has also discussed his struggle with depression for most of his racing career. Many people reached out to him to thank him for publicly discussing his mental health. Specifics regarding his personal spending habits, investments, or assets like real estate or vehicles are not publicly available. However, based on his estimated net worth and professional status, it can be inferred that he likely enjoys a comfortable lifestyle with responsible financial management.

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